strategy

CAMPAIGN: SUPPORT YOUR HERO – INDESIT

„Support you hero” is a campaign developed exclusively online and the audience of the campaign is represented by women. The competition focused on male football fans, but women were really the protagonists, as the main supporters of the partners who dream of becoming famous football players.                    …

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CAMPAIGN: A FI VECIN BUN – AFI EUROPE

“A FI vecin bun” program was created as a community fund for initiatives that can lead to the development of the community spirit, addressed to NGOs and initiative groups. Five projects out of 9 were selected for the final phase. The communication efforts reached 1.5 million people and 100 articles in the media.      …

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CAMPAIGN: AGERPRESS – ACTUALIZEAZA LUMEA – AGENTIA NATIOALA DE PRESA A ROMANIEI

The main objective of the campaign was the idea of reinventation or rebranding of AGERPRESS and the event that sustained this cause was a reveal of the new identity of the brand. There were 150 interviews and articles in the press and 10% more of the presence of people at the event as it was …

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