press conference

Campaign: BRIO introduces standardized testing in Romania

Projects. / , , ,

CONTEXT Almost all countries with which Romania compares itself aspirationally (UK, France, Germany, USA, etc.) have standardized assessment systems, which are sometimes used for high impact (e.g. Baccalaureate) or low impact (e.g. current classroom assessment) decisions. International comparative tests in education, e.g. PISA, TIMSS, PIRLS, ICCS, ICILS, etc., use standardized tests. The major university admission …

Campaign: BRIO introduces standardized testing in Romania Read More »

Campaign: SIF Moldova devine EVERGENT Investments

Projects. / , , ,

OPPORTUNITY The new strategic context created by the change in legislation and its alignment with European rules, gives SIFs a wider range of action in investment activities, but also the opportunity for a rebranding that SIF Moldova had proposed for some time. Created in a society in transition, redefined from the FPP as one of …

Campaign: SIF Moldova devine EVERGENT Investments Read More »

CAMPAIGN: NATIONAL DAY OF FIGHTING AGAINST ILICIT TRADE – ACTIV ASSOCIATION

Projects. / , , , ,

The main campaign objective of the ACTIV Association is to fight against the illicit trade in Romania. The Romanian Parliament declared 21st of April the National Day of Fighting Against Illicit Trade. The communication campaign resulted in over 3.5 million OTS and over 345 press materials, out of which 20 TV.           …

CAMPAIGN: NATIONAL DAY OF FIGHTING AGAINST ILICIT TRADE – ACTIV ASSOCIATION Read More »

EVENT: #POSITIVEIMPACT – BNP PARIBAS PF

Projects. / , , ,

The major objective of the event is to raise awareness on the protection of the environment by reducing the carbon footprint and adopting a sustainable business model. The communication idea is represented by #RomaniaPositiveImpact which displays a different approach of a corporate event.                          …

EVENT: #POSITIVEIMPACT – BNP PARIBAS PF Read More »

CAMPAIGN: #BRINGUSCLOSER – APAN ASSOCIATION

Projects. / , ,

The main objective of the campaign is to create awareness about the need that all stakeholders should work together to increase the quality of life for multiple sclerosis patients. The campaign for multiple sclerosis lasted for a week and brought together physicians, patients, authorities and the general public.                …

CAMPAIGN: #BRINGUSCLOSER – APAN ASSOCIATION Read More »

CAMPAIGN: DON’T TURN YOUR BACK – ROMANIAN LEAGUE OF RHEUMATOLOGY

Projects. / , , , , ,

The objective of the campaign is to raise awareness for the disease and increase the number of people going to the doctor when they have a problem. A self-evaluation test was designed by specialized doctors based on the symptomatology of the rheumatic diseases. More than 6000 tests were completed online.            …

CAMPAIGN: DON’T TURN YOUR BACK – ROMANIAN LEAGUE OF RHEUMATOLOGY Read More »

CAMPAIGN: SLOT MACHINES, HOW IT’S MADE? – ROMSLOT ASSOCIATION

Projects. / , , , , ,

ROMSLOT decided to initiate an open and transparent dialogue with the authorities and the public. There is a shortage of information on the slot machines industry and a need for educating the press representatives in order for them to better understand the industry mechanisms.                        …

CAMPAIGN: SLOT MACHINES, HOW IT’S MADE? – ROMSLOT ASSOCIATION Read More »

CAMPAIGN: SUPPORT YOUR HERO – INDESIT

Projects. / , , , , ,

„Support you hero” is a campaign developed exclusively online and the audience of the campaign is represented by women. The competition focused on male football fans, but women were really the protagonists, as the main supporters of the partners who dream of becoming famous football players.                    …

CAMPAIGN: SUPPORT YOUR HERO – INDESIT Read More »