strategy

Client: Zi de Bine Association: CAMPAIGN: #SHAORMA IN DEX – CLASS

1. The campaign theme 1.1. The organization that benefited from the campaign Class is the most renowned and longest-running independent fast-food restaurant in Iași, the second-largest city in Romania. Since 1996, it has continuously strengthened its reputation as a popular place for people with an active lifestyle, particularly students. Starting in 2018, Class has also …

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Client: Zi de Bine Association: CAMPAIGN: SHIELD FOR HOSPITALS – ZI DE BINE ASSOCIATION

OPPORTUNITY In the winter of 2019, when everybody enjoyed the Holidays, somebody in Bucharest hardly waited to return to job. With 10 years of experience in volunteering projects, Melania Medeleanu, mother of MagicHome project, was testing the idea of a new project with her acquaintances: Zi de Bine Association aiming to sustain 12 NGOs each month for …

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CAMPAIGN: NATIONAL DAY OF FIGHTING AGAINST ILICIT TRADE – ACTIV ASSOCIATION

OPPORTUNITY Romania is one of the countries in the European Union most affected by the illicit trade. In countries where stopping this phenomenon was a zero priority for the Government, it drastically diminished with a positive impact on the state budget. For example, in Bulgaria, illicit trade has declined over the last two years from …

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EVENT: #POSITIVEIMPACT – BNP PARIBAS PF

#ROMANIAPOSITIVEIMPACT: SHIFTING TOWARDS SUSTAINABILITY- BNP PARIBAS PERSONAL FINANCE OPPORTUNITY We live in times of unprecedented change, in an era of digitalization and technological progress. Starting with the homo species and all the way through the cognitive revolution and the evolution of the modern homo sapiens, our dear planet Earth watched us flourish and witnessed our progress. We have …

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CAMPAIGN: #BRINGUSCLOSER – APAN ASSOCIATION

#BRINGUSCLOSER ON MULTIPLE SCLEROSIS WEEK OPPORTUNITY The Association of Patients with Neurodegenerative Conditions (APAN Romania)represents the community offering the opportunity to all individuals affected by neurodegenerative diseases to live their lives to the highest potential and providing the assistance they need until a treatment shall be finally found. APAN Romania represents and defends the rights of individuals with …

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CAMPAIGN: DON’T TURN YOUR BACK – ROMANIAN LEAGUE OF RHEUMATOLOGY

„DON’T TURN YOUR BACK ON IT”- ROMANIAN LEAGUE OF RHEUMATOLOGY   OPPORTUNITY The Romanian League of Rheumatology is a non-governmental, apolitical, social and humanitarian organization that fights against rheumatic diseases and supports people with disabilities. The League is developing the fight against rheumatic diseases aiming to promote the fullest integration of people with physical disabilities …

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EVENT: FLIGHT OF STEPS – THE MARK

THE MARK FLIGHT OF STEPS – VERTICAL EVENT   OPPORTUNITY Recovering progressively after the crisis, the real estate market is in the process of a positive evolution not only in the number of transactions, but also – or especially – in terms of quality standards, facilities and design. S IMMO AG is an Austrian real-estate …

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CAMPAIGN: SLOT MACHINES, HOW IT’S MADE? – ROMSLOT ASSOCIATION

CRISES, RISK AND OPPORTUNITIES MANAGEMENT COMMUNICATION- ROMSLOT ASSOCIATION   OPPORTUNITY Permanently threatened with banning the gambling locations and destroying the industry, the Romanian slot machines producers and operators, reunited in ROMSLOT – The Romanian Association of Slot Machines Organizers, decided to initiate an open and transparent dialogue with the authorities and the public. The main …

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