strategy

Client: Zi de Bine Association: CAMPAIGN: SHIELD FOR HOSPITALS – ZI DE BINE ASSOCIATION

The media campaign had the goal to raise donations in everything hospitals in Romania needed. The association succeeded to send medical equipment to almost 100 hospitals in the country. In terms of communication results, we generated 260 press materials with over 21 million opportunities to see reach in the press.            …

Client: Zi de Bine Association: CAMPAIGN: SHIELD FOR HOSPITALS – ZI DE BINE ASSOCIATION Read More »

CAMPAIGN: NATIONAL DAY OF FIGHTING AGAINST ILICIT TRADE – ACTIV ASSOCIATION

The main campaign objective of the ACTIV Association is to fight against the illicit trade in Romania. The Romanian Parliament declared 21st of April the National Day of Fighting Against Illicit Trade. The communication campaign resulted in over 3.5 million OTS and over 345 press materials, out of which 20 TV.           …

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EVENT: #POSITIVEIMPACT – BNP PARIBAS PF

The major objective of the event is to raise awareness on the protection of the environment by reducing the carbon footprint and adopting a sustainable business model. The communication idea is represented by #RomaniaPositiveImpact which displays a different approach of a corporate event.                          …

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CAMPAIGN: #BRINGUSCLOSER – APAN ASSOCIATION

The main objective of the campaign is to create awareness about the need that all stakeholders should work together to increase the quality of life for multiple sclerosis patients. The campaign for multiple sclerosis lasted for a week and brought together physicians, patients, authorities and the general public.                …

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CAMPAIGN: DON’T TURN YOUR BACK – ROMANIAN LEAGUE OF RHEUMATOLOGY

The objective of the campaign is to raise awareness for the disease and increase the number of people going to the doctor when they have a problem. A self-evaluation test was designed by specialized doctors based on the symptomatology of the rheumatic diseases. More than 6000 tests were completed online.            …

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CAMPAIGN: SLOT MACHINES, HOW IT’S MADE? – ROMSLOT ASSOCIATION

ROMSLOT decided to initiate an open and transparent dialogue with the authorities and the public. There is a shortage of information on the slot machines industry and a need for educating the press representatives in order for them to better understand the industry mechanisms.                        …

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