community relations

Campaign: Horror Vacui (Fear of emptiness)

Projects. / community relations, event, media relations, strategy

OPPORTUNITY/ CONTEXT In post-communist Romania, the legacy of state institutionalization and child abandonment remains a profound collective wound—rarely addressed, yet deeply ingrained in the national psyche. Within this sensitive historical and emotional landscape, A.R.T. Fusion Association, through its cultural change platform Papercuts, conceived a bold and unprecedented project: Horror Vacui. As the agency entrusted with …

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CAMPAIGN: A FI VECIN BUN – AFI EUROPE

Projects. / community relations, corporate social responsibility campaign, influencers campaign, launching event, press blitz, press conference, research, strategy

“A FI vecin bun” program was created as a community fund for initiatives that can lead to the development of the community spirit, addressed to NGOs and initiative groups. Five projects out of 9 were selected for the final phase. The communication efforts reached 1.5 million people and 100 articles in the media. …

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