CAMPAIGN: SUPPORT YOUR HERO – INDESIT

„Support you hero” is a campaign developed exclusively online and the audience of the campaign is represented by women. The competition focused on male football fans, but women were really the protagonists, as the main supporters of the partners who dream of becoming famous football players.                    …

CAMPAIGN: SUPPORT YOUR HERO – INDESIT Read More »

CAMPAIGN: A FI VECIN BUN – AFI EUROPE

“A FI vecin bun” program was created as a community fund for initiatives that can lead to the development of the community spirit, addressed to NGOs and initiative groups. Five projects out of 9 were selected for the final phase. The communication efforts reached 1.5 million people and 100 articles in the media.      …

CAMPAIGN: A FI VECIN BUN – AFI EUROPE Read More »

CAMPAIGN: AGERPRESS – ACTUALIZEAZA LUMEA – AGENTIA NATIOALA DE PRESA A ROMANIEI

The main objective of the campaign was the idea of reinventation or rebranding of AGERPRESS and the event that sustained this cause was a reveal of the new identity of the brand. There were 150 interviews and articles in the press and 10% more of the presence of people at the event as it was …

CAMPAIGN: AGERPRESS – ACTUALIZEAZA LUMEA – AGENTIA NATIOALA DE PRESA A ROMANIEI Read More »

CAMPAIGN: PSORIASIS, BEYOND THE SKIN – SOCIETATEA ROMANA DE DERMATOLOGIE

The feeling of isolation lead to negative psychosocial consequences for the patient suffering from psoriasis. The objective of the campaign was to raise awareness about the fact that this disease is not transmitted by touch and to decrease the associated stigma. There was a number of 2 million people reached.            …

CAMPAIGN: PSORIASIS, BEYOND THE SKIN – SOCIETATEA ROMANA DE DERMATOLOGIE Read More »

EVENT: 1ST RO CENTER FOR CHILDREN WITH INCURABLE DISEASES – HOSPICE CASA SPERANTEI

The main objectives of the event were to raise awareness on the new centre destined exclusively to children suffering from incurable diseases and to celebrate together with Hospice’s benefactors the inauguration of the new facility. There was a 6.5 million estimated readership for the media coverage.                    …

EVENT: 1ST RO CENTER FOR CHILDREN WITH INCURABLE DISEASES – HOSPICE CASA SPERANTEI Read More »

PROJECT: AFI TECH PARK WOOD MONOPOLY – AFI EUROPE

We wanted journalists to have an actual representation where the new location AFI Tech Park was being developed. We created a personalized wood monopoly game, with existing spots in the surrounding areas, we adapted the messages and created some original ones. We reached 50 media outlets and 100% positive feedback.            …

PROJECT: AFI TECH PARK WOOD MONOPOLY – AFI EUROPE Read More »