OPPORTUNITY/ CONTEXT In post-communist Romania, the legacy of state institutionalization and child abandonment remains a profound collective wound—rarely addressed, yet deeply ingrained in the national psyche. Within this sensitive historical and emotional landscape, A.R.T. Fusion Association, through its cultural change platform Papercuts, conceived a bold and unprecedented project: Horror Vacui. As the agency entrusted with …
OPPORTUNITY Since escaping communism 30 years ago, Romania has constantly battled a political machine fraught with corruption. One of the fraudulent methods used is to take public land and rezone it for commercial purposes to benefit accomplices. This is what happened in a neighbourhood in Bucharest, where residents woke up to find that a planned …
CONTEXT Almost all countries with which Romania compares itself aspirationally (UK, France, Germany, USA, etc.) have standardized assessment systems, which are sometimes used for high impact (e.g. Baccalaureate) or low impact (e.g. current classroom assessment) decisions. International comparative tests in education, e.g. PISA, TIMSS, PIRLS, ICCS, ICILS, etc., use standardized tests. The major university admission …
Campaign: BRIO introduces standardized testing in Romania Read More »
OPPORTUNITY To be a teenager parent is hard. If your child battles with depression is even harder. The parents that worked at the production of the film OTTO The Barbarian (film who brought to the big screens the story of an young adult who faced the death of his girlfriend leaving him depressed) decided they …
OPPORTUNITY The new strategic context created by the change in legislation and its alignment with European rules, gives SIFs a wider range of action in investment activities, but also the opportunity for a rebranding that SIF Moldova had proposed for some time. Created in a society in transition, redefined from the FPP as one of …
Campaign: SIF Moldova devine EVERGENT Investments Read More »
In Romania, 1 in 5 victims in the prosecutors’ files is a child. Through the #LocDeBine campaign, we managed to get the word out to those who decide and to increase the degree of awareness on this inimaginable cruel reality and the number of hearing rooms for minors. …
As the consumer’s behavior has changed during the pandemic, the main objective of the campaign is to raise awareness for the Bosch tools and increase the number of people who purchase one of the three tools. The creativity of the campaign consisted in a community lead. OPPORTUNITY In the spring of 2020, when we were …
Class Shaorma is a fast-food restaurant in Iași. The main objective of the campaign is to establish Class as the owner of the ‘shaorma in DEX’ concept. The campaign reached 15 news on national TV, 13 on radio and 90% of Google search by ‘shaorma DEX’ which return news linked to this campaign. …
Client: Class: CAMPAIGN: #SHAORMA IN DEX – CLASS Read More »
The media campaign had the goal to raise donations in everything hospitals in Romania needed. The association succeeded to send medical equipment to almost 100 hospitals in the country. In terms of communication results, we generated 260 press materials with over 21 million opportunities to see reach in the press. …
Client: Zi de Bine Association: CAMPAIGN: SHIELD FOR HOSPITALS – ZI DE BINE ASSOCIATION Read More »
Brio® launched a freemium package of digital tests. The communication activities generated 125 media coverage materials in the press. Business publications and shows amplified the information about Brio®’s listing and after only 3 days since the listing was made, 50% of the amount had already been collected. …
