CAMPAIGN: PSORIASIS, BEYOND THE SKIN – SOCIETATEA ROMANA DE DERMATOLOGIE

The feeling of isolation lead to negative psychosocial consequences for the patient suffering from psoriasis. The objective of the campaign was to raise awareness about the fact that this disease is not transmitted by touch and to decrease the associated stigma. There was a number of 2 million people reached.            …

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EVENT: 1ST RO CENTER FOR CHILDREN WITH INCURABLE DISEASES – HOSPICE CASA SPERANTEI

The main objectives of the event were to raise awareness on the new centre destined exclusively to children suffering from incurable diseases and to celebrate together with Hospice’s benefactors the inauguration of the new facility. There was a 6.5 million estimated readership for the media coverage.                    …

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PROJECT: AFI TECH PARK WOOD MONOPOLY – AFI EUROPE

We wanted journalists to have an actual representation where the new location AFI Tech Park was being developed. We created a personalized wood monopoly game, with existing spots in the surrounding areas, we adapted the messages and created some original ones. We reached 50 media outlets and 100% positive feedback.            …

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