Campaign: Horror Vacui (Fear of emptiness)
OPPORTUNITY/ CONTEXT In post-communist Romania, the legacy of state institutionalization and child abandonment remains a profound collective wound—rarely addressed, yet deeply ingrained in the national psyche. Within this sensitive historical and emotional landscape, A.R.T. Fusion Association, through its cultural change platform Papercuts, conceived a bold and unprecedented project: Horror Vacui. As the agency entrusted with …
