OPPORTUNITY Since escaping communism 30 years ago, Romania has constantly battled a political machine fraught with corruption. One of the fraudulent methods used is to take public land and rezone it for commercial purposes to benefit accomplices. This is what happened in a neighbourhood in Bucharest, where residents woke up to find that a planned …
OPPORTUNITY To be a teenager parent is hard. If your child battles with depression is even harder. The parents that worked at the production of the film OTTO The Barbarian (film who brought to the big screens the story of an young adult who faced the death of his girlfriend leaving him depressed) decided they …
In Romania, 1 in 5 victims in the prosecutors’ files is a child. Through the #LocDeBine campaign, we managed to get the word out to those who decide and to increase the degree of awareness on this inimaginable cruel reality and the number of hearing rooms for minors. …
As the consumer’s behavior has changed during the pandemic, the main objective of the campaign is to raise awareness for the Bosch tools and increase the number of people who purchase one of the three tools. The creativity of the campaign consisted in a community lead. OPPORTUNITY In the spring of 2020, when we were …
The media campaign had the goal to raise donations in everything hospitals in Romania needed. The association succeeded to send medical equipment to almost 100 hospitals in the country. In terms of communication results, we generated 260 press materials with over 21 million opportunities to see reach in the press. …
Client: Zi de Bine Association: CAMPAIGN: SHIELD FOR HOSPITALS – ZI DE BINE ASSOCIATION Read More »
Brio® launched a freemium package of digital tests. The communication activities generated 125 media coverage materials in the press. Business publications and shows amplified the information about Brio®’s listing and after only 3 days since the listing was made, 50% of the amount had already been collected. …
Obiectivul campaniei este de a crește gradul de conștientizare cu privire la această boală și de a crește numărul de persoane care merg la medic atunci când au o problemă. Medici reumatologi specializați au creat un test de autoevaluare bazat pe simptomele bolilor reumatice. Peste 6.000 de teste au fost completate online. …
campania: nu-ți întoarce spatele – liga română de reumatologie Read More »
„Support your Hero” este o campanie dezvoltată exclusiv online, iar publicul campaniei îl reprezintă femeile. Competiția s-a focusat asupra suporterilor de sex masculin, dar femeile au fost adevăratele protagoniste, fiind principalii susținători ai partenerilor care visează să devină fotbaliști celebri. …
„A FI vecin bun” este un joc de cuvinte care folosește numele companiei „AFI” scris ca parte a unei zicale. Acest titlu al programului are două semnificații: 1) un îndemn la acțiune care îi invită pe ceilalți să fie buni vecini și 2) o declarație a companiei care promite comunității că va fi un bun vecin. …
Ne-am dorit ca jurnaliștii să aibă o imagine concretă a noii locații AFI Tech Park, aflată în construcție. Am creat un joc de Monopoly personalizat din lemn, cu locații reale din împrejurimi, adaptând mesajele și adăugând altele originale. Am ajuns la 50 de publicații și am primit feedback 100% pozitiv. …
proiect: afi tech park wood monopoly – afi europe Read More »
