{"id":1886,"date":"2021-06-19T09:55:42","date_gmt":"2021-06-19T09:55:42","guid":{"rendered":"http:\/\/pragency.m6kvawd0ky-xlm41ro956dy.p.runcloud.link\/?p=1886"},"modified":"2022-06-23T11:27:30","modified_gmt":"2022-06-23T11:27:30","slug":"campaign-who-is-wendy-teach-for-romania","status":"publish","type":"post","link":"https:\/\/www.publicadvisors.ro\/ro\/campaign-who-is-wendy-teach-for-romania\/","title":{"rendered":"campanie: cine este wendy? \u2013 teach for romania"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1886\" class=\"elementor elementor-1886\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26cf49a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26cf49a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b23a193\" data-id=\"7b23a193\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6aeb3809 elementor-widget elementor-widget-text-editor\" data-id=\"6aeb3809\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Gala anual\u0103 Teach for Romania \u0219i-a propus s\u0103 eviden\u021bieze puterea solidarit\u0103\u021bii pentru genera\u021biile viitoare \u0219i educa\u021bia acestora. Invitat\u0103 special\u0103 a fost Wendy Kopp. Obiectivul campaniei a fost ca 50% dintre publica\u021biile invitate s\u0103 confirme prezen\u021ba, iar 90% dintre acestea au participat fizic la eveniment.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/p><div class=\"fusion-text\"><div class=\"fusion-text\"><div class=\"titlu-first\"><h2 data-inline-fontsize=\"true\" data-inline-lineheight=\"true\" data-fontsize=\"36\" data-lineheight=\"36\">cine crezi c\u0103 este wendy? -teach for romania<\/h2><\/div><\/div><div class=\"fusion-text\">\u00a0<\/div><h2 class=\"title-project\" data-inline-fontsize=\"true\" data-inline-lineheight=\"true\" data-fontsize=\"36\" data-lineheight=\"47\">oportunitate<\/h2><\/div><div class=\"fusion-text\"><p>Teach for Romania este o organiza\u021bie non-guvernamental\u0103, parte a re\u021belei globale Teach for All, care caut\u0103 \u0219i preg\u0103te\u0219te persoane valoroase, cu sau f\u0103r\u0103 experien\u021b\u0103 didactic\u0103 anterioar\u0103, pentru a deveni profesori \u00een \u0219coli publice, pentru copii proveni\u021bi din medii vulnerabile sau care tr\u0103iesc \u00een medii defavorizate.<\/p><p>Gala anual\u0103 \u0219i aniversarea a 5 ani de Teach for Romania au trebuit s\u0103 fie organizate \u00eentr-o perioad\u0103 marcat\u0103 de numeroase probleme \u00een domeniul educa\u021biei politice din Rom\u00e2nia, ceea ce ar fi putut afecta obiectivul organiza\u021biei nonprofit. Dezbaterile privind Legea Manualului Unic au fost foarte intense \u0219i, \u00een lipsa unui Minister al Educa\u021biei (ultima fusese respins\u0103 din cauza unor declara\u021bii publice neconforme), opinia public\u0103 \u0219i p\u0103r\u021bile interesate au fost foarte concentrate asupra acestor probleme.<\/p><p>Gala anual\u0103 \u201eTeach for Romania\u201d a venit cu dorin\u021ba de a avea un impact colectiv \u0219i de a reaminti publicului, actorilor politici \u0219i p\u0103r\u021bilor interesate c\u0103 to\u021bi ar trebui s\u0103 cread\u0103 \u0219i s\u0103 se concentreze pe puterea solidarit\u0103\u021bii pentru genera\u021biile viitoare \u0219i educa\u021bia acestora.<\/p><p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1523 aligncenter\" src=\"https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/05\/printesa.png\" sizes=\"(max-width: 457px) 100vw, 457px\" srcset=\"https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/05\/printesa-200x281.png 200w, https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/05\/printesa-214x300.png 214w, https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/05\/printesa-400x561.png 400w, https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/05\/printesa.png 600w\" alt=\"\" width=\"457\" height=\"642\" \/><\/p><\/div><div class=\"fusion-text\"><h2 data-fontsize=\"36\" data-lineheight=\"38\">cercetarea<\/h2><\/div><div class=\"fusion-text\"><p>La aniversarea a 5 ani de existen\u021b\u0103, Teach for Romania a invitat-o pe Wendy Kopp, cofondatoare \u0219i CEO Teach for All, \u00een calitate de invitat\u0103 special\u0103 a evenimentului.<\/p><p>Provocarea noastr\u0103 a fost s\u0103 aducem mass-media la conferin\u021b\u0103, dar folosind numele invitatei speciale, Wendy Kopp, care nu avea prea mult\u0103 notorietate \u00een r\u00e2ndul publicului rom\u00e2nesc, al p\u0103r\u021bilor interesate sau al mass-media. De asemenea, a trebuit s\u0103 ne concentr\u0103m pe eficien\u021ba costurilor.<\/p><p>Am avut misiunea de a o prezenta jurnali\u0219tilor pe Wendy Kopp, persoana care a fondat organiza\u021bia Teach For America \u00een 1989, d\u00e2nd astfel startul mi\u0219c\u0103rii globale \u00eempotriva inechit\u0103\u021bii \u00een educa\u021bie, care ast\u0103zi poart\u0103 numele de Teach For All \u0219i a ajuns \u00een 48 de \u021b\u0103ri pe 6 continente. \u00cen acest moment, Teach for All are 14.000 de profesori \u0219i 60.000 de elevi, iar cea mai mare realizare a programului este faptul c\u0103 65% dintre elevi au r\u0103mas la catedre<\/p><\/div><div class=\"fusion-text\"><h2 data-fontsize=\"36\" data-lineheight=\"38\">planificarea<\/h2><\/div><div class=\"fusion-text\"><ul><li><strong>Target<\/strong>: Mass \u2013 Media<\/li><li><strong>Obiectiv:<\/strong>\u00a0Prezen\u021b\u0103 de 50% din publica\u021biile invitate<\/li><\/ul><\/div><div class=\"fusion-text\"><h2 data-fontsize=\"36\" data-lineheight=\"38\">implementare<\/h2><\/div><div class=\"fusion-text\"><p>Aveam nevoie de o invita\u021bie creativ\u0103 pentru a o prezenta jurnali\u0219tilor pe Wendy Koop, pentru a le st\u00e2rni curiozitatea s\u0103 o cunoasc\u0103 pe Wendy Kopp \u0219i pentru a participa la Conferin\u021ba Anual\u0103.<\/p><p>Abordarea noastr\u0103 strategic\u0103 a fost s\u0103 \u00eei \u00eentreb\u0103m direct \u00een textul invita\u021biei: \u201eCine crede\u021bi c\u0103 este Wendy?\u201d<\/p><p>Am g\u0103sit un alt personaj, precum Wendy, care poate face magie, a\u0219a cum a f\u0103cut Wendy Koop pentru \u201eTeach for All\u201d, Wendy Darling din povestea lui Peter Pan. \u201eWendy poate fi Wendy Darling din Peter Pan, dar pentru noi este Wendy Koop\u201d, scria pe invita\u021bie.<\/p><p>De asemenea, i-am invitat s\u0103 \u201efac\u0103 \u0219i ei parte din poveste. V\u0103 trimitem ni\u0219te praf de z\u00e2ne. Folosi\u021bi-l cu \u00eencredere\u201d, trimi\u021b\u00e2ndu-le un borc\u0103nel cu \u201epraf magic\u201d, \u00een care se afla invita\u021bia rulat\u0103 sub forma unui papyrus, astfel \u00eenc\u00e2t jurnali\u0219tilor s\u0103 le fie mai u\u0219or s\u0103 vin\u0103 la eveniment, a\u0219a cum Wendy din poveste c\u0103l\u0103torea spre \u021aara de Nic\u0103ieri.<\/p><p>Am realizat un parteneriat cu binecunoscutul post Radio Guerrilla, iar timp de dou\u0103 s\u0103pt\u0103m\u00e2ni am difuzat spoturi radio despre conferin\u021b\u0103, \u00een care o men\u021bionam pe Wendy Kopp<\/p><p>Am livrat press kit-ul c\u0103tre 40 de publica\u021bii.<\/p><p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1525 alignnone\" src=\"https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/05\/praf-de-zane.jpg\" alt=\"\" width=\"163\" height=\"212\" \/>\u00a0 \u00a0\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1524 alignleft\" src=\"https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/05\/praf-de-zane-plan.jpg\" alt=\"\" width=\"93\" height=\"262\" \/><\/p><\/div><div class=\"fusion-text\"><h2 data-fontsize=\"36\" data-lineheight=\"38\">evaluare<\/h2><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-188dbbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"188dbbe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9e1238d\" data-id=\"9e1238d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e1f908 elementor-widget elementor-widget-text-editor\" data-id=\"1e1f908\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h2>peste 90%<\/h2><p>dintre publica\u021biile invitate au participat la eveniment.<\/p><h2>6m+<\/h2><p>acoperire estimat\u0103 de peste 6.132.980 de persoane<\/p><h2>26%<\/h2><p>Media audiovizual\u0103 a generat 26% din acoperirea mediatic\u0103<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c5cd728\" data-id=\"c5cd728\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7bec0d elementor-widget elementor-widget-text-editor\" data-id=\"b7bec0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><div class=\"fusion-text\"><h2>250.000 \u20ac<\/h2><\/div><div class=\"fusion-text\"><p>Evenimentul a generat o valoare medie aproximativ\u0103 de 250.058 EURO.<\/p><\/div><div class=\"fusion-text\"><h2>45%<\/h2><\/div><div class=\"fusion-text\"><p>din materialele care au f\u0103cut referire la eveniment se g\u0103sesc \u00een mediul online.<\/p><\/div><div class=\"fusion-text\"><h2>2%<\/h2><\/div><div class=\"fusion-text\"><p>Sursele tip\u0103rite au generat 2% din acoperirea mediatic\u0103<\/p><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-976233a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"976233a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15bf3f9\" data-id=\"15bf3f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b56db1 elementor-widget elementor-widget-text-editor\" data-id=\"0b56db1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1527 alignnone\" src=\"https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/05\/rezultate.png\" sizes=\"(max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/05\/rezultate-66x66.png 66w, https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/05\/rezultate-200x202.png 200w, https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/05\/rezultate-297x300.png 297w, https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/05\/rezultate.png 344w\" alt=\"\" width=\"300\" height=\"304\" \/>\u00a0\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1526 alignnone\" src=\"https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/05\/prese-600x317.png\" sizes=\"(max-width: 574px) 100vw, 574px\" srcset=\"https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/05\/prese-200x106.png 200w, https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/05\/prese-300x159.png 300w, https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/05\/prese-400x211.png 400w, https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/05\/prese-600x317.png 600w, https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/05\/prese.png 615w\" alt=\"\" width=\"574\" height=\"303\" \/><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Gala anual\u0103 Teach for Romania \u0219i-a propus s\u0103 eviden\u021bieze puterea solidarit\u0103\u021bii pentru genera\u021biile viitoare \u0219i educa\u021bia acestora. Invitat\u0103 special\u0103 a fost Wendy Kopp. Obiectivul campaniei a fost ca 50% dintre publica\u021biile invitate s\u0103 confirme prezen\u021ba, iar 90% dintre acestea au participat fizic la eveniment.\u00a0 \u00a0 \u00a0 \u00a0 \u2026<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.publicadvisors.ro\/ro\/campaign-who-is-wendy-teach-for-romania\/\"> <span class=\"screen-reader-text\">campanie: cine este wendy? \u2013 teach for romania<\/span> Cite\u0219te mai mult \u00bb<\/a><\/p>","protected":false},"author":1,"featured_media":2512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[27,35,31,26],"_links":{"self":[{"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/posts\/1886"}],"collection":[{"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/comments?post=1886"}],"version-history":[{"count":17,"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/posts\/1886\/revisions"}],"predecessor-version":[{"id":3009,"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/posts\/1886\/revisions\/3009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/media\/2512"}],"wp:attachment":[{"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/media?parent=1886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/categories?post=1886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/tags?post=1886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}