{"id":1833,"date":"2021-06-19T08:23:06","date_gmt":"2021-06-19T08:23:06","guid":{"rendered":"http:\/\/pragency.m6kvawd0ky-xlm41ro956dy.p.runcloud.link\/?p=1833"},"modified":"2022-06-23T11:33:14","modified_gmt":"2022-06-23T11:33:14","slug":"campaign-psoriasis-beyond-the-skin-societatea-romana-de-dermatologie","status":"publish","type":"post","link":"https:\/\/www.publicadvisors.ro\/ro\/campaign-psoriasis-beyond-the-skin-societatea-romana-de-dermatologie\/","title":{"rendered":"campania: psoriazis, dincolo de piele \u2013 societatea roman\u0103 de dermatologie"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1833\" class=\"elementor elementor-1833\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a4548ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a4548ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-360a99a9\" data-id=\"360a99a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17988f5 elementor-widget elementor-widget-text-editor\" data-id=\"17988f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Sentimentul de izolare a dus la consecin\u021be psihosociale negative pentru pacientul care sufer\u0103 de psoriazis. Obiectivul campaniei a fost de a cre\u0219te gradul de con\u0219tientizare cu privire la faptul c\u0103 aceast\u0103 boal\u0103 nu se transmite prin atingere \u0219i de a reduce stigmatizarea asociat\u0103. A fost atins un num\u0103r de 2 milioane de persoane.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/p><h2>psoriasis, beyond the skin  \u2013 accept\u0103-m\u0103, sus\u021bine-m\u0103, apropie-te! - societatea rom\u00e2n\u0103 de dermatologie<\/h2><div class=\"fusion-text\"><h2 data-inline-fontsize=\"true\" data-inline-lineheight=\"true\" data-fontsize=\"36\" data-lineheight=\"47\">\u00a0<\/h2><h2 class=\"title-project\" data-inline-fontsize=\"true\" data-inline-lineheight=\"true\" data-fontsize=\"36\" data-lineheight=\"47\">oportunitate<\/h2><\/div><div class=\"fusion-text\"><p>Societatea Rom\u00e2n\u0103 de Dermatologie este o asocia\u021bie profesional\u0103 \u0219i \u0219tiin\u021bific\u0103 a dermato-venerologilor din Rom\u00e2nia, cu recunoa\u0219tere interna\u021bional\u0103 din partea Academiei Europene de Dermato-venerologie (EADV) \u0219i a Asocia\u021biei Europene de Dermatologie \u0219i Oncologie (EADO).<\/p><ul><li><strong>CONTEXT:<\/strong><\/li><\/ul><p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1635 alignright\" src=\"\/wp-content\/uploads\/2021\/06\/picture1-768x513-1.jpg\" sizes=\"(max-width: 602px) 100vw, 602px\" srcset=\"\/wp-content\/uploads\/2021\/06\/picture1-768x513-1.jpg 200w, h\/wp-content\/uploads\/2021\/06\/picture1-768x513-1.jpg 300w, \/wp-content\/uploads\/2021\/06\/picture1-768x513-1.jpg 400w, \/wp-content\/uploads\/2021\/06\/picture1-768x513-1.jpg 600w, \/wp-content\/uploads\/2021\/06\/picture1-768x513-1.jpg 768w, \/wp-content\/uploads\/2021\/06\/picture1-768x513-1.jpg 800w, \/wp-content\/uploads\/2021\/06\/picture1-768x513-1.jpg 1024w, \/wp-content\/uploads\/2021\/06\/picture1-768x513-1.jpg 1200w\" alt=\"\" width=\"602\" height=\"401\" \/><\/p><p class=\"translation-block\"><strong>REALITATE: Psoriazul <\/strong> este o boal\u0103 inflamatorie autoimun\u0103, necontagioas\u0103.<\/p><p class=\"translation-block\"><strong>PERCEP\u021aIE: <\/strong>con\u0219tientizarea este \u00eenc\u0103 limitat\u0103, mul\u021bi o consider\u0103 contagioas\u0103,<\/p><p>Mul\u021bi se tem s\u0103 ating\u0103 un pacient.<\/p><\/div><div class=\"fusion-text\"><h2 data-fontsize=\"36\" data-lineheight=\"38\">cercetarea<\/h2><\/div><div class=\"fusion-text\"><p class=\"translation-block\">Sentimentele de <strong>stigmatizare<\/strong> \u0219i <strong>izolare<\/strong> duc la un nivel crescut de <strong>depresie<\/strong> \u0219i la consecin\u021be psihosociale negative pentru pacientul care sufer\u0103 de psoriazis \u0219i, implicit, la <strong>o calitate a vie\u021bii sc\u0103zut\u0103<\/strong>.<\/p><p class=\"translation-block\"><strong>Efectele psoriazisului \u0219i ale percep\u021biei sociale -&gt;  <\/strong><strong>dramatice<\/strong><\/p><p><img decoding=\"async\" loading=\"lazy\" class=\"size-600 wp-image-1636 alignright\" src=\"https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/09\/picture-4-600x337.png\" sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/09\/picture-4-200x112.png 200w, https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/09\/picture-4-300x169.png 300w, https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/09\/picture-4-400x225.png 400w, https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/09\/picture-4-600x337.png 600w, https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/09\/picture-4-768x432.png 768w, https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/09\/picture-4-800x450.png 800w, https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/09\/picture-4-1024x576.png 1024w, https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/09\/picture-4-1200x675.png 1200w, https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2020\/09\/picture-4.png 1366w\" alt=\"\" width=\"600\" height=\"337\" \/><\/p><p><strong>consecin\u021be*:<\/strong><\/p><ol type=\"A\"><li class=\"translation-block\"><strong>1 din 3<\/strong> pacien\u021bi se g\u00e2nde\u0219te la <strong>sinucidere<\/strong>.<\/li><li class=\"translation-block\"><strong>43%<\/strong> dintre pacien\u021bii cu v\u00e2rste cuprinse \u00eentre 20 \u0219i 29 de ani consider\u0103 c\u0103 este o \u201e<strong>ru\u0219ine social\u0103<\/strong>\u201d.<\/li><li class=\"translation-block\"><strong>23%<\/strong> dintre pacien\u021bi spun c\u0103 le-a influen\u021bat <strong>alegerea carierei<\/strong>.<\/li><li class=\"translation-block\"><strong>1 din 5<\/strong> persoane diagnosticate spun c\u0103 boala le <strong>afecteaz\u0103 rela\u021biile romantice<\/strong>.<\/li><\/ol><p class=\"translation-block\"><em>*Surse: Date oficiale furnizate de \u00a0<\/em><em>Societatea Rom\u00e2n\u0103 de Dermatologie<\/em><\/p><\/div><div class=\"fusion-text\"><h2 data-fontsize=\"36\" data-lineheight=\"38\">planificarea<\/h2><\/div><div class=\"fusion-text\"><ul><li style=\"list-style-type: none;\"><ul><li><strong>OBIECTIVUL PRODUC\u021aIEI VIDEO<\/strong><\/li><\/ul><\/li><\/ul><p class=\"translation-block\">Pentru a cre\u0219te gradul de con\u0219tientizare cu privire la faptul c\u0103 aceast\u0103 boal\u0103 <strong>nu se transmite prin atingere<\/strong> \u0219i <strong>pentru a reduce stigmatizarea asociat\u0103.<\/strong><\/p><ul><li style=\"list-style-type: none;\"><ul><li><strong>TARGET:<\/strong><\/li><\/ul><\/li><\/ul><p class=\"translation-block\"><strong>Publicul \u021bint\u0103:<\/strong> b\u0103rba\u021bi \u0219i femei cu v\u00e2rste cuprinse \u00eentre 15 \u0219i 45 de ani.<\/p><p class=\"translation-block\"><strong>Public secundar:<\/strong>  familiile \u0219i prietenii pacien\u021bilor.<\/p><ul><li style=\"list-style-type: none;\"><ul><li><strong>MESAJE<\/strong>:<\/li><\/ul><\/li><\/ul><p>Psoriazisul nu este o boal\u0103 contagioas\u0103.<\/p><p>Pacien\u021bii au nevoie de \u00eencurajare \u0219i sprijin pentru a tr\u0103i cu asta.<\/p><ul><li><strong>CANALE:<\/strong><\/li><\/ul><p class=\"translation-block\">Principalul canal al campaniei a fost <strong>SOCIAL MEDIA, locul unde formatul <\/strong><strong>VIDEO se poate viraliza rapid<\/strong>:<\/p><ol type=\"A\"><li class=\"translation-block\"><a href=\"https:\/\/www.facebook.com\/psoriazis.info\/\" target=\"_blank\" rel=\"noopener\">Pagina de Facebook dedicat\u0103 campaniei<\/a>, precum \u0219i canalele ambasadoarei campaniei \u2013 influencerul Ana Morodan (<strong>canalul de YouTube<\/strong>, <strong>pagina de Facebook<\/strong>, <strong>contul de Instagram<\/strong> \u0219i <strong>blogul personal<\/strong>).<\/li><\/ol><p>Dar nu ne-am oprit aici! Am mers \u0219i mai departe. Conferin\u021bele de pres\u0103 \u0219i cele medicale organizate de Ziua Mondial\u0103 a Psoriazisului au fost deschise cu difuzarea video-experimentului social. 200 de medici \u0219i 25 de jurnali\u0219ti au vizionat \u00een premier\u0103 materialul video.<\/p><\/div><div class=\"fusion-text\"><h2 data-fontsize=\"36\" data-lineheight=\"38\">implementare<\/h2><\/div><div class=\"fusion-text\"><ul><li style=\"list-style-type: none;\"><ul><li><strong><em>Ce am f\u0103cut?<\/em><\/strong><\/li><\/ul><\/li><\/ul><p><strong>Un video-experiment social cu un influencer \u00een rolul principal!<\/strong><strong>!<\/strong><\/p><p class=\"translation-block\">Elementul central al campaniei a fost reprezentat de dou\u0103 videoclipuri care au eviden\u021biat modul \u00een care reac\u021bioneaz\u0103 oamenii atunci c\u00e2nd se afl\u0103 fa\u021b\u0103 \u00een fa\u021b\u0103 cu o persoan\u0103 care sufer\u0103 de psoriazis. Experimentul social a avut sprijinul <strong>Anei Morodan<\/strong>, \u00een calitate de ambasador, care a jucat rolul pacientului. Cu ajutorul unui artist de machiaj, am simulat semnele bolii pe aceast\u0103 pacient\u0103 \u201efals\u0103\u201d. Apoi am pus-o \u00een locul unei angajate care lucreaz\u0103 \u00een industrii care necesit\u0103 interac\u021biune direct\u0103 cu clien\u021bii: consultant beauty, hairstylist \u0219i lucr\u0103tor la cafenea \u0219i am filmat interac\u021biunile cu <strong>o camer\u0103 ascuns\u0103.<\/strong><\/p><p class=\"translation-block\">Am c\u0103utat un influencer care este u\u0219or de recunoscut \u00een spa\u021biul public \u0219i care, \u00een mod normal, atrage aten\u021bia \u0219i simpatia, nu respingerea. Tocmai de aceea, Ana a putut resim\u021bi \u0219i mai intens privirile de evitare \u0219i respingere ale celor din jur. Aceast\u0103 tactic\u0103 s-a dovedit eficient\u0103, deoarece Ana a intrat cu adev\u0103rat \u00een pielea personajului \u0219i, la un moment dat, a avut chiar un <strong>atac de panic\u0103<\/strong> atunci c\u00e2nd a v\u0103zut cum o priveau oamenii. Experimentul i-a permis s\u0103 se raporteze autentic la subiect \u0219i s\u0103 \u00eel documenteze cu empatie \u0219i sinceritate.<\/p><ul><li><strong><a href=\"https:\/\/www.facebook.com\/watch\/?v=681450548888557\" target=\"_blank\" rel=\"noopener\">FILMUL 1: INFORMAREA<\/a><\/strong>\u00a0\u2013 Primul video a abordat interac\u021biunea ambasadoarei cu clien\u021bii: experien\u021ba Anei Morodan \u00een rolul unei paciente cu psoriazis. Ea a avut misiunea de a informa publicul c\u0103 psoriazisul nu este o boal\u0103 contagioas\u0103 \u0219i c\u0103 persoanele afectate nu ar trebui izolate din aceast\u0103 cauz\u0103.<\/li><li><strong><a href=\"https:\/\/www.facebook.com\/watch\/?v=1940714619343653\" target=\"_blank\" rel=\"noopener\">FILMUL 2: SEMNE ALE STIGMATIZ\u0102RII<\/a><\/strong>\u00a0\u2013 Al doilea film s-a concentrat pe reac\u021biile clien\u021bilor care au interac\u021bionat cu pacienta fals\u0103. Nu este surprinz\u0103tor faptul c\u0103 videoclipul arat\u0103 cruda realitate: oamenii o priveau ciudat pe Ana Morodan c\u00e2nd observau semnele bolii, unii dintre ei evit\u00e2nd-o complet \u0219i refuz\u00e2nd orice interac\u021biune.<\/li><li><strong>DIFICULT\u0102\u021aI:<\/strong><\/li><\/ul><p>Ne-a fost foarte greu s\u0103 ob\u021binem sprijinul unor persoane publice care s\u0103 se asocieze cu campania \u0219i s\u0103 sus\u021bin\u0103 mesajul acesteia. Ini\u021bial, ne doream s\u0103 implic\u0103m peste 10 influenceri, dar a trebuit s\u0103 ne reg\u00e2ndim planul dup\u0103 ce am v\u0103zut reac\u021biile lor. Au refuzat s\u0103 \u00ee\u0219i asocieze numele cu psoriazisul. Nu voiau s\u0103 fie v\u0103zu\u021bi \u00een public cu o boal\u0103 dermatologic\u0103. Asta ne-a convins de necesitatea de a informa corect publicul despre consecin\u021bele bolii.<\/p><\/div><div class=\"fusion-text\"><h2 data-fontsize=\"36\" data-lineheight=\"38\">evaluare<\/h2><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-265a036 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"265a036\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-421a5e3\" data-id=\"421a5e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-360c9bd elementor-widget elementor-widget-text-editor\" data-id=\"360c9bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h2>2m<\/h2><p>O audien\u021b\u0103 de aproape 2 mil a fost atins\u0103<\/p><h2>300<\/h2><p>shares<\/p><h2>600<\/h2><p>publica\u021bii media au prezentat experimentul video.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-99eaf3f\" data-id=\"99eaf3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9310dc7 elementor-widget elementor-widget-text-editor\" data-id=\"9310dc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h2>80k<\/h2><p>vizualiz\u0103ri ale videoclipurilor<\/p><h2>1.5k<\/h2><p>reac\u021bii<\/p><h2>featured on<\/h2><p>prezentat pe revista de lifestyle (Cosmopolitan), care a rezervat o pagin\u0103 \u00eentreag\u0103 pentru a acoperi subiectul<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f407e7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f407e7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9428402\" data-id=\"9428402\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72caee2 elementor-widget elementor-widget-text-editor\" data-id=\"72caee2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h2>creativitate \u0219i inova\u021bie:<\/h2><p>Av\u00e2nd de transmis un mesaj at\u00e2t de puternic, nu am g\u0103sit un format de call-to-action mai eficient dec\u00e2t un videoclip. Cu ajutorul celor dou\u0103 materiale video am reu\u0219it s\u0103 ar\u0103t\u0103m adev\u0103rul dureros \u0219i cum arat\u0103 lumea prin ochii unei persoane cu psoriazis. Iar pe parcursul film\u0103rilor a devenit clar c\u0103 nu este vorba doar de priviri, oamenii \u00eei evit\u0103, \u00eei dispre\u021buiesc \u0219i nici m\u0103car nu vor s\u0103 stea \u00een preajma lor.<\/p><p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1842\" src=\"https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2021\/06\/Picture11.png\" alt=\"\" width=\"696\" height=\"693\" srcset=\"https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2021\/06\/Picture11.png 696w, https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2021\/06\/Picture11-300x300.png 300w, https:\/\/www.publicadvisors.ro\/wp-content\/uploads\/2021\/06\/Picture11-150x150.png 150w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Sentimentul de izolare a dus la consecin\u021be psihosociale negative pentru pacientul care sufer\u0103 de psoriazis. Obiectivul campaniei a fost de a cre\u0219te gradul de con\u0219tientizare cu privire la faptul c\u0103 aceast\u0103 boal\u0103 nu se transmite prin atingere \u0219i de a reduce stigmatizarea asociat\u0103. A fost atins un num\u0103r de 2 milioane de persoane. \u2026<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.publicadvisors.ro\/ro\/campaign-psoriasis-beyond-the-skin-societatea-romana-de-dermatologie\/\"> <span class=\"screen-reader-text\">campania: psoriazis, dincolo de piele \u2013 societatea roman\u0103 de dermatologie<\/span> Cite\u0219te mai mult \u00bb<\/a><\/p>","protected":false},"author":1,"featured_media":2519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[17,15,16],"_links":{"self":[{"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/posts\/1833"}],"collection":[{"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/comments?post=1833"}],"version-history":[{"count":15,"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/posts\/1833\/revisions"}],"predecessor-version":[{"id":3021,"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/posts\/1833\/revisions\/3021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/media\/2519"}],"wp:attachment":[{"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/media?parent=1833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/categories?post=1833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.publicadvisors.ro\/ro\/wp-json\/wp\/v2\/tags?post=1833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}